Google AdWords Bidding Strategy Latest research suggests profitability of different ad positions vary with the nature of the keywords being used. Normally advertisers are advised to check profit first on low level positions before ramping up the campaign.

Web 2.0 strategy for small business First ensure your standard website functions effectively. Then allocate sufficient time to develop a network on a continuing basis. Learn the ropes before developing new networks. Always integrate with overall marketing strategy.

Lies, Damned Lies and Web Analytics The reason for the growth of the internet as a key marketing tool in preference to traditional media is its measurability. Yet each analytics program is liable to give different results from its competitors due to the program design and the limitations inherent in the internet and its use. Use the data, but remember the pitfalls.

Increase customer feedback at no cost Use the information you gain from enquiries and downloads from your website to generate feedback from those that otherwise you may never contact again. A follow-up email can be automated to provide key tracking data to improve your business.

Would you like to add RSS news feeds or a Blog to your website to help gain better rankings in searches and produce engaging content for your visitors?

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